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Listing Your Boardinghouse – How to Get Found Fast
Image source: Katsia Jazwinska | Unsplash
Boardinghouses are booming. Whether for expats, project workers, or long-term travelers: the demand for furnished living with hotel comfort is steadily rising. However, anyone operating or opening a new boardinghouse faces the question: How to advertise properly? Which platforms are worthwhile, what must be included in the ad – and what legal requirements must be considered?
What is a Boardinghouse?
A boardinghouse is a furnished accommodation with hotel-like services, booked for weeks or months. The units are self-contained (apartment style), often with a kitchen, bathroom, and workspace. Depending on the concept, the offerings range from:
- Self-service apartments
- Business boardinghouses
- Serviced apartments with reception and cleaning services
- Luxury long-stay suites
Target audience: Commuters, expats, fitters, project staff, companies – all needing temporary living with a comfort focus.
Advertise Your Boardinghouse – Your Step-by-Step Guide
1. Target Group Analysis
Define who you want to reach. Business travelers, for example, need:
- Fast Wi-Fi
- Good transport connections
- Parking spaces
- Modern amenities
Companies also value:
- Invoice issuing
- Discounts for long-term bookings
2. Choose Suitable Platforms
To market your boardinghouse optimally, use platforms specializing in furnished temporary accommodation. Broad visibility, both online and offline, is important.
Recommended strategies include:
- Creating a dedicated website with integrated booking tools and optimized SEO
- Publishing listings on portals for temporary rentals, such as WG-Gesucht.de, which supports time-limited rental offers
- Using specialized categories like "temporary housing" to target specific audiences (depending on the platform)
- Maintaining a detailed online profile with up-to-date information, availability, and high-quality photos
- Implementing local SEO tactics to improve visibility in regional searches
Tip: A well-optimized website combined with listings on high-traffic platforms like WG-Gesucht.de can significantly increase reach and help attract long-term tenants directly.
3. Create a Professional Listing
A good listing includes:
- High-quality photos of all rooms
- Detailed amenities description (e.g., kitchen, washing machine, cleaning)
- Service offers (breakfast, concierge, laundry service, etc.)
- Pricing per week or month
- Availability calendar
- Contact options & possibly a booking link
Tip: Listings in German & English increase your reach to international guests.
Legal Aspects When Advertising a Boardinghouse
A boardinghouse typically falls under commercial renting or lodging. This means:
- Business registration required
- Registration obligation for tourist stays (e.g., stays under 6 months)
- Observe regulations against misappropriation – especially in large cities
- Check building law permissions – not every apartment can be used as a boardinghouse
- Comply with fire safety and hygiene standards
- Taxes: Income is considered commercial – VAT may apply!
Tips for Better Visibility of Your Listing
- Google My Business: Add location, photos & contact information
- Social Media: Actively use your own channels
- Collect customer reviews – on your website or independent platforms
- Highlight long-term offers – e.g., discounts starting from 4 weeks
- Regularly update the calendar – saves inquiries and increases booking rate
Useful Information from Official Sources & Portals:
FAQ – Common Questions About Advertising a Boardinghouse
What is the difference between a boardinghouse and a holiday apartment?
A boardinghouse targets long-term tenants (usually > 1 month) and offers services like cleaning and invoicing. Holiday apartments are mostly rented out for short-term, tourist stays.
How high can I set the rent?
There is no rent control for commercial use. Prices should be market-appropriate – including services.
What documents do I need from the tenant?
For long-term stays: ID card, registration address, possibly commercial register excerpt (for corporate bookings). Depends on the platform & internal policy.
How can I prevent vacancies?
To prevent vacancies, proactive property management is essential, including realistic pricing, professional marketing, prompt communication, regular maintenance, attractive features, and good tenant support.
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Listing Your Boardinghouse – How to Get Found Fast
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