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How to list temporary housing successfully – With the right tips and strategies for effective short-term rentals
Image source: Maria Ziegler | Unsplash
Those who want to market temporary housing benefit from a steadily growing market. More and more people choose short-term rentals, whether for professional, academic, or personal reasons. For landlords, this means: with the right marketing, vacant rooms or entire apartments can be used efficiently. The key is to present the offer professionally in order to find tenants quickly and make the most of the property.
Why Temporary Housing Is Becoming More Popular
Whether business travelers, expats, students, or interns – temporary housing offers flexibility and comfort. Typical benefits include:
- Ready to move in: Furnished apartments save tenants time and effort.
- Flexible rental terms: Ideal for weeks, months, or project-based stays.
- Cost savings: An attractive alternative to hotels.
- Central locations: Properties with good transport links and proximity to companies or universities are in high demand.
For landlords, this opens the opportunity to use their property efficiently and benefit from a broad target group.
Creating a Successful Listing
A professional listing is the key to successfully marketing temporary housing. Pay attention to the following points:
- Detailed description: Clearly state size, furnishings, location, and special features.
- Professional photos: Strong images increase attractiveness and click-through rates.
- Transparent conditions: Rent, utilities, duration, and deposit must be clearly stated.
- Target group communication: Highlight whether the property is suitable for business travelers, students, or international guests.
- Community aspect: If it is a shared flat or boardinghouse, emphasize the social living environment.
The Right Platform for Temporary Housing
A good listing only reaches its full potential with the right platform. On WG-Gesucht.de, you can specifically target people searching for short-term rentals and actively looking for temporary accommodation.
Advantages of WG-Gesucht.de
- Wide reach among students, professionals, expats, and project workers
- Specialization in flexible rental models and furnished properties
- Easy creation and management of listings
- Direct contact with potential tenants via the platform
Marketing Temporary Housing More Successfully – with Premium Features
Landlords offering multiple apartments or furnished rooms benefit from the extended Premium features of WG-Gesucht.de:
- Higher visibility: Listings are updated daily and appear more frequently in search results.
- Verified badge: Builds trust and makes your property stand out from competitors.
- Professional branding: A dedicated company profile strengthens your brand.
- Efficient applicant management: Synchronization of all messages and attachments directly into your email inbox.
- Performance reporting: Keep track of views and inquiries at all times.
- Exclusive copy feature: Create similar listings with just a few clicks.
- Ad-free experience: Full focus on renting out your property.
Conclusion: Successfully Marketing Temporary Housing
To market temporary housing successfully, landlords should focus on a professional listing, transparent conditions, and clear target group communication. With the right platform and the Premium features of WG-Gesucht.de, you can present your property optimally, find tenants, and avoid vacancies.
Useful Information from Official Institutions & Portals
FAQ – Frequently Asked Questions About Temporary Housing Listings
Does the apartment have to be furnished?
No, a flat doesn’t have to be furnished in order to be rented out as temporary accommodation. However, it is common practice (and often preferred by tenants) for such rentals to be at least partially furnished, as this better meets the needs of people looking for a place to stay for a limited period of time.
How long can a rental last?
Typically between 1 and 12 months. Rentals under one month may be classified as tourist accommodation and require a permit.
Is business registration necessary?
Occasional rentals usually do not require registration. Regular or commercial rentals might be subject to registration requirements.
What happens if the tenant moves out early?
In case of a fixed-term contract, rent is generally owed until the agreed end date. Goodwill agreements are possible.
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How to list temporary housing successfully – With the right tips and strategies for effective short-term rentals
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