Advertise on WG-Gesucht.de

WG-Gesucht.de is one of the highest-reach platforms for shared living, flatshares and rental apartments in the German-speaking market. Every month, we reach millions of people searching for accommodation across Germany – targeted, regional and on all relevant devices.

Whether a local campaign or nationwide brand communication: on WG-Gesucht.de you place your advertising message exactly where young people are actively searching for housing and making decisions.

Would you like to reach your target audience effectively?

We provide individual advice tailored to your needs on advertising opportunities on our website and app. Together, we will find the optimal campaign for your requirements. We look forward to hearing from you. See you soon!

Reach & Usage

With up to 16.98 million visits and 126.1 million page views per month, WG-Gesucht.de offers high visibility for your campaigns. Our users are active on the platform every day – on desktop, mobile and in the app.

Thanks to our strong regional structure, you can reach your target audience:

across Europe
in individual cities or regions
in specific usage contexts (shared flat, apartment, relocation)

126.1 million
Page views

16.98 million
Visits

Source: Google Analytics + SimilarWeb, evaluation 08/2022 (website + app)

Target Groups

Our users are highly relevant for many industries:

predominantly between 20 and 39 years old
high proportion of students, trainees and career starters
above-average educational qualifications
stable net household income

This makes WG-Gesucht.de particularly suitable for brands and companies in the fields of housing, mobility, finance, telecommunications, energy, education and lifestyle.

57%

are women

38%

are in education or studying

74%

are between 20 and 39 years old

63%

have a net household income of €2,000 or more

63%

have a high school diploma, advanced technical certificate or a university degree

Source: comScore Media Metrix 2016-08

Advertising Options

We offer a wide range of options to implement your campaign individually – including:

classic display advertising
native placements
mobile and app advertising
regional and thematic targeting

Together, we develop a campaign that matches your goals, your budget and your target audience.

Advertise with WG-Gesucht.de

Our experienced team supports you from planning through to the implementation of your campaign. Transparency, personal consulting and long-term partnerships are our top priorities.

Get in touch with us – we look forward to your enquiry.

SMP GmbH & Co. KG

Friedrichstraße 90
10117 Berlin

Contact person: Kerstin Flöter
kerstin.f@wg-gesucht.de

What advertising options are available on WG-Gesucht.de?

WG-Gesucht.de offers a variety of advertising formats, including classic display advertising, native placements as well as mobile and app-based advertising solutions. All formats can be flexibly tailored to campaign goals and target audiences.

Which target groups can I reach with advertising on WG-Gesucht.de?

Advertising on WG-Gesucht.de primarily reaches people who are actively searching for accommodation, including students, trainees, career starters and young professionals. Most users are between 20 and 39 years old and are in an active decision-making phase related to housing and relocation.

Is regional targeting possible on WG-Gesucht.de?

Yes. Campaigns can be targeted at specific cities, regions or across Germany as a whole. This makes WG-Gesucht.de suitable for both local advertisers and nationwide brand campaigns.

On which devices are advertisements displayed?

Advertisements are shown on desktop, mobile web and within the WG-Gesucht app. This ensures consistent reach across devices and different usage situations.

How can I book an advertising campaign on WG-Gesucht.de?

Advertising campaigns can be booked directly through the WG-Gesucht.de advertising team. After a personal consultation, suitable formats, durations and targeting options are defined together.