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4. How to Post a WG or Apartment Listing Successfully

How to Post a WG or Apartment Listing Successfully

How to Post a WG or Apartment Listing Successfully

Why a Good Listing is Crucial

A listing is often the first contact between the landlord or WG host and potential tenants. Within seconds, interested parties decide whether to read on or move on. A clear, honest, and well-structured listing not only generates more inquiries but also ensures they are relevant.

The goal is to present your offer realistically, clarify expectations, and avoid unnecessary questions or cancellations.

Preparation: Before You Create Your Listing

Define Your Target Audience and Offer

Consider in advance:

• Is it a WG, a single room, or a full apartment?
• Is it a short-term (sublet) or long-term rental?
• Which target group fits the situation (students, professionals, couples)?

The clearer you define these points, the better you can target your listing.

Gather Essential Information

Have the following ready before creating your listing:

• Apartment and room sizes
• Rent including utilities
• Security deposit
• Move-in date and lease duration
• Amenities and special features

Title and Introduction: First Impressions Matter

Crafting an Effective Title

The title should include key facts such as:

• Type of offer (WG room, apartment)
• City or neighborhood
• Size or special feature

A precise title increases click-through rates and helps interested parties quickly understand your offer.

Engaging Opening Sentences

Start with a brief summary of the offer and highlight a special feature, e.g., location, WG atmosphere, or furnished rooms.

Listing Text: Clear, Honest, and Structured

Structuring the Text

A good listing should include:

• Short introduction
• Description of rooms
• Amenities
• Location and surroundings
• Expectations for future tenants or roommates

Avoid long blocks of text without paragraphs. A clear structure improves readability.

What Tenants Look For

Tenants value:

• Complete cost information
• Realistic descriptions
• Transparent WG situation
• Clear lease duration

Honesty pays off: inaccurate or embellished information often leads to disappointment and cancellations.

Photos: Present Your Offer Effectively

Which Photos to Include

Upload pictures of:

• The rented room(s)
• Kitchen and bathroom
• Common areas
• Balcony or exterior (if applicable)

Tidy rooms and natural daylight make the listing more appealing.

Technical Tips

• Use high-resolution images
• Avoid screenshots or blurry photos
• Arrange photos in a logical sequence

Property Details, Costs, and Location

Complete Property Features

Fill in all relevant property features. Accurate filters help interested parties find your listing. The more complete your information, the better your listing will appear in search results.

Clearly State Costs

Include:

• Rent
• Utilities
• Total rent
• Security deposit

Unclear or incomplete cost information often leads to unnecessary questions.

Address and Location

A precise address is not mandatory but improves search visibility. Alternatively, a general location description works