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Marketing temporary housing: tips, legal guidance & opportunities for landlords
Image source: Grant | Unsplash
Whether due to a temporary job, a semester abroad or a transitional life phase – the demand for furnished short-term rentals is rising. Especially in urban areas, temporary housing is a popular option. For property owners, this presents an attractive opportunity for flexible, time-limited letting.
But before marketing your property for temporary use, it's essential to understand the legal framework, your target groups, and organizational details – to rent not only successfully but also legally compliant.
What exactly is 'temporary housing'?
Temporary housing refers to the limited-term rental of furnished apartments or rooms – typically for a duration of one to twelve months. It is intended for tenants with a verifiable temporary need, not for tourists.
Typical examples:
- Corporate or business apartments
- Housing during academic semesters
- Subletting while the owner is away
- Furnished shared rooms (WG) for limited periods
Who is temporary housing suitable for?
These target groups frequently search for short-term rentals:
- Commuters & project workers
- Expats & relocation professionals
- Students & interns
- People in transitional phases (e.g. separation, renovations)
Tip: Depending on your property's equipment and location, you can tailor your marketing to these groups – for example, via professional listings and clear rental terms.
Advantages of offering temporary rentals
- High demand in metropolitan and university cities
- Flexible contract design with short commitments
- Lower risk of rent defaults due to limited terms
- Furniture surcharges allowed as part of the rent
- Ideal use of temporarily vacant property
Legal aspects landlords must consider
1. Drafting a proper fixed-term rental contract
According to § 575 BGB, a tenancy can only be limited if a legitimate interest exists, such as:
- Owner's future personal use
- Planned renovations or conversions
- Subletting during the owner's absence
Important: The reason must be stated clearly and in writing in the contract.
2. Rent control & furniture surcharge
Even temporary rentals may be subject to rent control, especially in tight markets. Surcharges for furnishings are allowed, but should be realistic and transparent – typically 1–2% of the furniture’s value per month.
3. Misuse regulations & approval requirements
In cities like Berlin, Hamburg or Munich, short-term letting of furnished apartments may require a permit. This is due to housing misuse regulations (Zweckentfremdungsverbot).
Note: Always check with your local housing or building authority for approval requirements.
Furnished vs. unfurnished – a comparison
| Furnished | Unfurnished |
|---|---|
| Higher rent via furniture surcharge | More long-term rental relationships |
| Ideal for commuters or expats | Lower management effort |
| Shorter lease terms = more flexibility | Lower risk of furniture wear |
| More cleaning & maintenance work | No inventory list needed |
Efficient letting with WG-Gesucht PRO
If you regularly offer furnished apartments, WG-Gesucht PRO supports you with daily listing updates, a Verified badge, a branded profile page, and clear performance reporting. Your communication is also automatically synchronized. Ideal for anyone looking to rent out quickly and professionally.
Checklist for successful temporary letting
- Property is fully furnished & move-in ready
- Contract includes a clear, justified term
- Misuse regulations checked & permit obtained if needed
- Inventory documented
- Rent incl. surcharges properly calculated
- Target group defined
- Listing professionally written & published
- Reserves for wear or vacancy planned
Useful information from official sources
FAQ – Tips & Info About Renting Out Your Place Short-Term
Do I need a permit for temporary rentals?
In many major cities: yes – especially with frequent or commercial rentals. Check with your local authority early.
How is the rental price determined?
The standard local rent serves as a base. Furnished rentals can include a surcharge reflecting actual furniture value.
What should be included in the contract?
The rental agreement should clearly state the exact duration of the tenancy and include clear rules for termination. It’s also important to provide a valid reason for the limited rental period. A detailed inventory list should be part of the contract. Additionally, the way utilities are billed – whether as a flat rate or as advance payments – must be clearly defined. The amount of the security deposit should also be specified; typically, up to three months' rent is allowed.
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Marketing temporary housing: tips, legal guidance & opportunities for landlords
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